What is Malvertising? How to Prevent It?

Malvertising is a malicious cyber activity in which cybercriminals use spoofed ads to launch cyberattacks and infiltrate malware into user devices. Cybercriminals inject malicious codes and viruses into clickable ads to distribute malware to user devices. They display these ads on legitimate platforms and online sites, making them look secure and harmless. However, when users click them, it downloads different types of malware and viruses onto their computers. Hackers do all types of malicious activities once malware has infiltrated the user`s system. They steal user data, change system settings, compromise critical accounts, and hijack the whole system.

So, malvertising poses serious risks for user privacy and security that require proper attention and response to deal with. This post offers you a comprehensive account of this issue and provides you with effective tips to prevent it. Therefore, let’s get started!

Malvertising attacks

How Does Malvertising Work?

The process of malvertising is long and complex. Cybercriminals use a combination of tools and techniques in different stages to launch a malvertising attack. They start with buying ad space or compromising legitimate networks to place malicious ads. After that, they create true copies of ads and inject malicious codes into them. Once this is done, they place these ads on legitimate sites and online platforms where users are most active for their online shopping, entertainment, banking, or socialising. When users see these promising ads, they can’t resist clicking them and seizing the deal.

As soon as users click the ads, it directs the user to the malicious websites that are planted with the malware. From these websites, malware infiltrates users’ devices and infects the whole system. Sometimes, hackers use the drive-by-download technique to install and spread malicious programs to devices and networks. When malware installs itself in the device, it starts self-replicating and spreads to every nook and corner of the device. After this, it connects to the remote server, hackers control, to smuggle all the data and credentials. In addition to this, hackers also use an exploit kit to run malicious operations once the malware is planted inside the device.

What Types of Malware Malvertising Spreads?

Hackers use malvertising to distribute and spread various types of malicious programs that affect the victims in different ways. They use different methods such as phishing emails, pop-ups, notifications, URLs, display ads, and drive-by downloads to install malicious programs in a system. Here are examples of malware that malvertising can spread:
ransomware

Ransomware

Ransomware is deadly malware that encrypts your system, files, and access points and locks you out of the PC. It demands payment for unlocking the system and the decryption key. Examples of ransomware are WannaCry, Ryuk, the EternalBlue exploit, and NotePetya.
trojans

Trojans

Trojan horses are fake apps and files that look legitimate and real when you see them. But in reality, they are malicious programs cybercriminals use to launch cyberattacks. When you download them, they infect your system, taking control and giving attackers access. They are often displayed and prompted through fake downloads, software, or updates. Examples of trojans are Zeus, Emotet, Win32, etc.

spyware

Spyware

Spyware is malicious software that breaches your online privacy and tracks your activities. It records your keystrokes, browsing habits, and personal data. Spyware can also be a keylogger, script tracker, or spy program that hacks your microphone, camera, and messaging apps. Examples of spyware are DarkHotel, FinSpy, CoolWebSearch, FinFisher, and Pegasus.

Adware

Adware is deceptive or fake ads that redirect you to malicious sites when you click them. These ads offer you free content and deals at low prices. But when you click them, you get nothing. Instead, viruses infiltrate your site and compromise your precious accounts and information. Examples of adware are Fireball, Gator, DollarRevenue, Appearch, etc.

Cryptojacking Malware

Cryptojackers are complex malicious programs that take over your system and use its CPU/GPU to mine cryptocurrency without your consent. They run secretly in the background of your PC and use your system resources for crypto mining. Examples of cryptojackers are Coinhive, XMRig, PowerGhost, Graboid, BadShell, etc.

Botnet Malware

Botnet malware turns your devices into a bot and connects it to other hacked devices to create a network that is called botnet. Cybercriminals can control and use these networks from a remote location and carry out all types of malicious activities. Malware can easily install malware into your device and turn it into a bot. Malicious actors use it to do all types of malicious activities such as large-scale cyberattacks, data theft, spamming, Distributed Denial of Service (DDoS) attacks, and more. Common examples of botnets are Mirai Botnet, Emotet, Zeus/Zbot, Cutwail/Pushd, etc.

Zero-Day Exploits

Malvertising is capable of launching zero-day exploits to infect your PC with the latest malware. It can exploit the vulnerabilities in your system to facilitate the infiltration of viruses and malware into your device. Common examples of zero-day exploits are Angler, Rog, Stuxnet, Google Chrome Zero-Day, iOS Zero-Day Exploits, etc.

How to Prevent Malvertising Attacks?

Malvertising has become a common and convenient way for cybercriminals to distribute malware and infiltrate devices. They use different methods to trick you into clicking malicious ads and installing malware onto your devices. Danger is lurking under every suspicious URL and link. It is highly recommended to identify and avoid these baits to protect your data and device from cyberattacks. Hence, here are some proven tips and tricks that help you prevent malvertising attacks:
Way Prevent Malvertising Attacks

1. Avoid Clicking on Suspicious Ads and Pop-Ups

Malvertising is all about fake ads and pop-ups. So, never click on ads and pop-ups that offer too-good-to-be-true offers and claim huge rewards. These are traps hackers are laying to lure you. Clicking on suspicious ads and pop-ups will take you to unknown sites where you may end up installing malware on your device and compromise your personal data.

2. Use a Trusted Ad Blocker

If you are not able to prevent ads, pop-ups, and notifications from appearing on your device screen, then you should download an ad blocker on your device. It will detect and block malicious ads from appearing on your screen and provide you with a seamless browsing experience. You won’t get any unnecessary and malicious ads from the web while browsing online.

3. Keep All Software and Plugins Updated

Keep your apps, browsers, operating system, antivirus software, and plugins up-to-date to patch up all the security vulnerabilities in your device. Updated software and plugins prevent zero-day exploits and enhance the overall security and work operations of the device. Hence, always download new updates as soon as they are made available to fix the system vulnerabilities and security gaps.

4. Use Strong Antivirus and Internet Security Tools

Fortify your device with smart antivirus software consisting of cutting-edge features such as real-time protection, behaviour analysis, sandboxing, ransomware protection, spyware protection, and adware blocker. With the help of advanced antivirus software, you can easily prevent malware infections and keep your device clean, secure, and fully functional. Along with this, you must use internet security tools like VPN and firewall to protect your online privacy and prevent hackers from finding you and attacking you.

5. Uninstall Unnecessary or Outdated Plugins

If your computer, laptop, or mobile has any potentially unwanted applications or potentially unwanted programs, then get rid of them at once. These apps and programs use your system resources, making it slow down, which creates system vulnerabilities. Similarly, remove the plugins, add-ons, and extensions that you are not using any longer. Attackers target unnecessary plugins in your device to infiltrate malware and execute malvertising.

6. Enable Click-to-Play for Multimedia Content

Always turn on click-to-play settings in your browser to prevent the automatic loading of videos, Flash, and other JavaScript content. Using click-to-play stops ads and videos from running in your browser automatically. Without your choosing or permission, no ad or video will run in your browser if you activate this setting in your browser.

7. Clear the Browser Cache and Cookies Regularly

When you visit a website or click an ad, your browser saves scripts and ads. Advertisers use cookies and cache to trace you and learn about your online activities. Sometimes, the saved cookies and cached data become corrupt, which causes vulnerabilities in the browser. All these things load outdated and insecure site versions, which are planted with malicious programs. Therefore, clearing the browser cache and cookies regularly protects you from hidden threats, online trackers, and unsafe and outdated websites.

8. Use a Secure and Privacy-Focused Browser

Browsers are one of the most important programs that provide your gateway to explore the internet world. It is through the browser that you seek information, download your files, and complete a wide range of online activities. So you must choose a reliable browser with robust security features that protect you against malicious ads, sites, and unsafe online content.

9. Download Software Only from Official Sources

Make sure to download your software and apps from official sites and sources. Avoid third-party platforms, shared links, and suspicious email attachments to download and install your software and apps. You can use trusted sources such as the Apple App Store, Google Play Store, or official company websites to securely get your apps and programs. These platforms follow user security protocols and user data protection policies. Using official sites and platforms helps you prevent hidden danger.

10. Educate users about malvertising

Educating users about the risks of malvertising is essential for maintaining cybersecurity. Users should understand the importance of staying cautious online, recognizing suspicious advertisements, and using tools like ad blockers. Awareness and safe browsing habits are key to protecting personal and organizational data from these hidden threats.

How to Identify Malvertising?

Malvertising is a widespread malicious activity on the internet hackers use to launch powerful malware attacks. They bombard you with ads and promotions from all sides. You just make one click, and the game is over. You must stay awake and alert while confronting ads and URLs on your computer screen. It can look legitimate from above, but when you click it, you can get directed to the malicious sites. Here are some effective tips that help you identify malvertising:

1. Too Good to Be True Offers

Ads offering huge rewards, like winning laptops, iPhones, cars or huge amounts of money for no cost. These ads have exciting lines like ‘congratulations! You have won the iPhone!’, claim your prize now! Beware of such exciting gifts and rewards. They are nothing but click baits that take you to download malicious programs.

2. Urgent, Scare Tactics

Malvertising creates a situation of urgency and provokes users to take immediate actions. They send you alerts about security breaches and data compromisation. Using the urgent situation they manipulate you to take immediate action to fix the error. Such as “Your device is infected, click to fix now!”, or “System Alert: Virus detected. Immediate action required!.” Seeing such alerts and urgent situations users often fall prey to the traps of malvertising practices.

3. Strange Pop-Ups and Redirects

Malvertising uses pop-ups that redirect users to unknown tabs and websites without clicking. These unwanted pop-ups cover your screen and follow your cursor. When you click the left the ads automatically get clicked and you are directed to the harmful websites. So, when you see such ads do not click over them. Wait for some time or move your cursor away from the ad to avoid the danger.

4. Poor Grammar and Low-Quality Graphics

Poor grammar and low quality graphics are other strong signs of malvertising. Cybercriminals use random images and haphazard scripts in the ads. While professional companies use error-free and creative language to promote its products and services. So, when you see errors in the ads and low quality graphics then know that it is malvertising.

5. Fake System or Software Updates

Malvrtising shows fake system and software update notifications in the ads. But, when you click them they lead you to unsafe sites or download malicious programs on your PC. Always remember that real update notifications come from inside apps only. If it is coming from any other site then beware of it and show messages like ‘Update your browser now to continue’ then it is a potential sign of malvertising.

6. Ads Asking for Sensitive Information

Hackers use malvertising to steal your sensitive information. To do so they attach forms inside the ads and ask the viewer to fill out sensitive information like passwords, credit card numbers, and other important account details. When you see such types of forms appearing inside an ad, never give any information to them. You can end up giving away sensitive information.

7. Auto-Playing or Hidden Ads

Sometimes ads and videos start playing automatically when you visit a website page or social media site. These ads appear as soon as you click open the URLs and show exactly at the same positions where your cursor starts. These are malvertising practices that are designed to click the ads accidentally. Clicking the ads directs you to malware sites and downloading malicious programs.
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